Facebook Ads are a form of paid advertising that allows businesses and individuals to promote their products, services, or content on Facebook and its associated platforms like Instagram. These ads enable advertisers to reach a highly targeted audience based on factors such as age, location, interests, and online behavior. By setting a budget and creating engaging ad content, businesses can increase brand awareness, drive website traffic, and boost sales. When used effectively, Facebook Ads become a powerful digital marketing tool for reaching the right people at the right time.